Posts in 2012
INCON Expert Article

Why Associations are being challenged to find new revenue streams

By Gary Schirmacher, CMP
Senior Vice-President, Strategic Account Services
Experient

The fluctuating world economy is putting more pressure than ever on associations to find new and creative ways of generating revenue. Declining membership and flat attendance at meetings are real issues that associations have to address…

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INCON Expert Article

Building Successful Associations

By Guy Bigwood
Sustainability Director
MCI Group

In a recent survey* conducted by Accenture for the United Nations, 93% of corporate CEOs interviewed said that sustainability is ‘critical to their future success’. Sustainability is a broad concept that includes governance, ethics and anticorruption, human rights, diversity, financial viability and many more issues that go far beyond the traditional concept of ‘green’…

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INCON Expert Article

Riding the Digital Content Wave: Web 2.0 Technology as a revenue stream for associations

By Inge Hanser
Managing Director
CPO HANSER Service GmbH

In times of high economic volatility, associations strive for new ways to strengthen their field of specialty, offer state-of-the-art services to their members and seek out new long-term and future proof income opportunities. But while the traditional congress-centric revenue models of delegate participation fees, sponsorship and exhibition income can be incrementally optimised and increased through smart strategic operation in collaboration with a PCO, they also represent a fundamental barrier of growth…

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INCON Expert Article

Social Media - Joining the conversation

By Basak Gurbuz
Project Leader
Serenas Group

Our ways of communication have changed. Today there are powerful communication tools at our disposal which make it possible to reach an audience greater than we can ever imagine. Thanks to social media the world is getting smaller and it is easier than ever to spread a message, share thoughts and make meaningful connections…

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INCON Expert Article

Successful Conference Marketing

By Robin Lockerman
President Asia Pacific and Chief Executive Officer
MCI Group

Planning and delivering a conference involves many thousands of person hours but even the most impeccably organised event can fail to achieve the anticipated numbers of fee paying delegates. Inevitably this reflects a weakness in the area of event promotion.

How can this be addressed and what are the key elements in successful conference marketing?…

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