How do you transform a brand new international forum into a benchmark platform for global dialogue in shipping and aviation, building recognition, credibility, and millions of participants in just four years?
How do you reimagine a long-running medical conference to boost engagement, bring in cutting-edge tech and hit record attendance while keeping delegates relaxed and coming back for more?
After a six-year break, how do you relaunch one of the largest trade shows in the Americas, attract over 51,000 attendees, and connect with a new generation of industry professionals?
What has changed over the years with respect to Event Marketing? What made it possible to shift from the traditional Marketing Mix composed by the 4P (Product, Place, Prize, Promotion) to the more actual 3E (Evaluation, Engagement, Experience)?…
Collecting data on the one hand and being able to analyze, understand and leverage that data on the other is crucial to all event marketeers. In this session, you will learn about the new technology solutions that support more effective event marketing strategies in a data driven and data compliant world…
Presented by Angela Guillemet, INCON Executive Director, at the ESAE European Association Leaders Forum, IBTM.…