How do you transform a major medical congress into a regional movement that bridges science, technology, and compassion? At DIA EGYPT 2025, ICOM Group delivered a hybrid experience that united thousands of experts across borders and shifted the narrative in diabetes care.
How do you orchestrate an ultra-premium incentive trip across two countries, navigate tight flight windows and visa hurdles while keeping every guest experience flawless?
How do you transform a brand new international forum into a benchmark platform for global dialogue in shipping and aviation, building recognition, credibility, and millions of participants in just four years?
What has changed over the years with respect to Event Marketing? What made it possible to shift from the traditional Marketing Mix composed by the 4P (Product, Place, Prize, Promotion) to the more actual 3E (Evaluation, Engagement, Experience)?…
Collecting data on the one hand and being able to analyze, understand and leverage that data on the other is crucial to all event marketeers. In this session, you will learn about the new technology solutions that support more effective event marketing strategies in a data driven and data compliant world…
Presented by Angela Guillemet, INCON Executive Director, at the ESAE European Association Leaders Forum, IBTM.…