What happens when the success of a global congress depends more on who leads it than on a consistent strategy, and how can a Professional Congress Organiser turn that unpredictability into sustainable growth and stronger delegate experiences?

How do you respond when demand from participants, sponsors, and exhibitors exceeds your venue’s capacity, yet the integrated experience between congress and exhibition is essential to the event’s success? And more importantly, how can you scale the event to meet this growth while preserving the value, accessibility, and experience for everyone involved?

Presented by Angela Guillemet, INCON Executive Director, at the ESAE European Association Leaders Forum, IBTM.…