INCON LEARNING 2024

Thursday - 2nd May 2024 at 15.00 CET/9.00 EDT

Synthesis Strategies: A New Blueprint for Event Design

Beth Surmont, VP of Event Strategy & Design, 360 Live Media
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Learning Objectives:

1. A Smarter Approach to Content: Discover innovative strategies for leveraging adult learning principles and event design trends to make your event stand out.

2. Add Value by Subtracting Friction: Learn how to craft targeted learning journeys that remove friction for attendees, leading to increased return on investment (ROI) and higher participant satisfaction.

3. Elevate Relevance with Fresh Formats: Add 5 new event formats to your toolbox that will keep your audience engaged at a whole new level.

4. Intentional Networking: Understand how to foster meaningful connections and create collaboration at your event. 

5. Create More Impact: See how small shifts to your approach can create space for audiences to translate ideas into knowledge and wish lists into action plans. 

Thursday - 19th September 2024 at 15.00 CET/9.00 EDT.

Proven Strategies to Skyrocket Your B2B Event Attendance

Bill Zimmer, VP of Strategy, 360 Live Media
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Learning Objectives:

1. Increase the Pace: Amp Up Registration Urgency
   In today's crowded event landscape, simply offering a great event isn't enough. Learn how to create a sense of urgency and incentivize early registration.

2. Evolve Your Event: Think Like a Product Developer
   Imagine your B2B event as a premium product. By understanding your target audience's needs and crafting a compelling value proposition, you can drive registrations through the roof.

3. Activate Your Champions: Unleash the Power of Others
   Don't underestimate the power of word-of-mouth marketing. Learn how to leverage your existing network and turn attendees into active event advocates.

4. Craft Copy Like a Master: Write for Results
   The power of words is undeniable. Learn how to write compelling marketing executions, captivating landing page copy, and social media messages that resonate with your target audience and drive registrations.

5. Optimize Your Marketing Mix: Reach the Right Audience
   Not all marketing channels are created equal. Learn how to test the effectiveness of your current efforts and identify opportunities to reach a wider audience.

15th April 2024 at 10.00-11.00 CET & 17.00-18.00 CET

Using AI to Supercharge Your Meetings & Operations

Nils Olav Rislå, Chief Operating Officer & Co-founder, Qondor
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Learning Objectives:

• Knowledge base: Equip yourself with knowledge and strategies to boost sales and enhance operational efficiency using AI.

• Efficient Typing & Content Creation: Experience the magic of AI-driven tools, which reduce manual typing efforts. 

• Operational Excellence: Understand AI's role in refining logistics, forecasting needs, and automating tasks, ensuring smooth event operations.

• Feedback Mastery: See how ChatGPT seamlessly collects post-event feedback, providing insights for continuous refinement.

• Data-Driven Insights: Dive into AI's capability to analyse attendee trends, leading to personalized event packages and pinpointed marketing campaigns.

Wednesday - 17th April 2024 at 14.00 CET

Diversity as a Foundation of Success

Jurriaen Sleijster, President & COO, MCI
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Learning objectives:

• Gain insights about the positive effects of diversity on business outcomes

• Learn about cognitive diversity versus demographic diversity

• Discover barriers to exploiting diversity