INTRODUCTION

INCON offers a series of virtual learning lectures on topics of relevance to their teams, clients and partners. The program focused on polishing skills so we are ready for the ever changing and increasingly competitive events industry landscape. This year we look forward to learn from each other so we can respond to the changing face of customer service whilst leveraging new technologies to spark creativity and ensure operational efficiencies. You can also check out previous INCON Learning programmes in our archive below where you can learn about leadership development, AI tools as well as innovative strategies to make your event stand out, drive registrations and enhance audience engagement.

Tuesday 22 July | 14.00 CET

Redefining Events in 2025: Impactful and Regenerative Business Event Strategies

Milda Salciute, Changemaker, Director Events and Academy
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As we enter 2025, the world of event management is shifting towards creating lasting legacies and driving sustainability. This session for meeting professionals with emerging priorities transforming events into powerful platforms for long-term positive impact. You'll discover how to leverage the Hannuwa methodology to design strategies that deeply engage stakeholders, embed circular economy principles, and integrate regenerative food systems into your event planning. By adopting this holistic approach, your events will contribute to social, environmental, and economic regeneration, leaving a profound and measurable legacy.

We will analyse the ESCRS Congress—hosted in Milan (2022), Vienna (2023), and Barcelona (2024)—as a case study to showcase how these events have set new standards in the industry, offering valuable lessons for your future event planning.

Learning Outcomes: 

1. Gain a clear understanding of how legacy building and sustainability are reshaping event management as we approach 2025. 

2. Explore the GDS-Hannuwa methodology and how it enables the creation of regenerative events that positively impact society, the environment, and the economy. 

3. Extract actionable insights from the ESCRS Congress (2022–2024) to design innovative, impactful events for the future. 

February 2025

AI for Events & Data Analysis

Nick Borelli, Marketing Director, Zenus
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Learning objectives:

• Apply data-driven decision making to improve strategic and operational management within our businesses.

• Explore and adopt current data and AI tools that enhance operational efficiency and productivity.

• Leverage data insights and AI capabilities to deliver more informed, value-driven support to clients.

• Utilise AI for real-time data interpretation to drive incremental improvements in event design and outcomes.

May 2025

Use AI to Disrupt, Reimagine, and Lead in the Events Industry

Dawid Naude, CEO and Founder, Pathfindr
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Description: Running events means juggling tight timelines, sponsors, speakers, venues, budgets, and audience expectations. This session cuts through the AI noise and shows how you can use it to streamline operations, personalise experiences, and free up your team to focus on what really matters.

Key Takeaways: 

• Supercharge what you can do today, reimagine what you can do tomorrow.

• Save time by automating manual tasks and use AI to personalise member experience without extra workload. 

• Get real examples of how events are already applying AI in events, marketing, and operations.