INCON-ADCEB Masterclass 2025 | Abu Dhabi, UAE
We are thrilled to have organized the INCON 2025 University in the beautiful city of Abu Dhabi. We thank our sponsors the Abu Dhabi Convention and Exhibition Bureau for their considerable support and expertise in helping us make such a tremendous meeting and immersive and educational experience. Abu Dhabi is a city renowned for its vibrant culture and as a hub for global conferences. INCON’s University participants had the opportunity to network with local leaders and explore the highlights of Abu Dhabi as a premier meetings destination. This year’s theme focused on harmonising financial and operational strategies, providing participants with the essential skills and knowledge to excel in managing conferences effectively, efficiently, and on budget.
Leadership Team
Dr Ahmed ElShal
Chairman, ICOM Group
INCON Dean
Nicola Mc Grane
CEO, Conference Partners International
INCON Co-Chair
Event Partner
Abu Dhabi Convention and Exhibition Bureau’s main mission is to champion the emirate as a dynamic global business events leader. Since March 2013 it has driven and supported the development and promotion of business events throughout the emirate efficiently, effectively and transparently, and in partnership with all its stakeholders.
Abu Dhabi Convention and Exhibition Bureau is a ‘one-stop-shop’ offering solutions, help with planning the event and share local expertise. Key assistance includes researching bid opportunities, facilitating tailored bid strategies to ensure competitiveness, providing destination promotional collateral and boosting delegate numbers through the authority’s international offices.
About the Masterclass
INCON developed a targeted masterclass to empower Abu Dhabi's local meetings ecosystem by focusing on strategic collaboration and aligning stakeholders. The program highlighted how partnerships among key players, the CVB, destination marketing teams, venues, government entities, PCOs, hotels, and DMCs, can position Abu Dhabi as a hub for international meetings and events.
The program addresseed the importance of local market readiness and how Abu Dhabi can capitalize on its unique infrastructure and global appeal to attract and host international events. Participants explored strategies to create value and deliver service excellence, with a strong focus on bidding for international conferences and leveraging a Key Opinion Leader (KOL) program.
Learning Objectives
Understand Strategic Collaboration:
Attending this masterclass provided practical tools to elevate Abu Dhabi’s profile in the global meetings industry. By bridging local opportunities with international potential, the program aimed to position Abu Dhabi as a leader in the region and a hub for world-class events.Enhance Market Readiness and Bidding Strategies:
Provided tools and insights for crafting competitive bids, leveraging Abu Dhabi’s infrastructure, and engaging a Key Opinion Leader (KOL) program to successfully attract international conferences.Elevate Service Excellence:
Developed skills to differentiate Abu Dhabi as a premium destination by aligning service standards with global expectations, fostering innovation, and creating models for stakeholder collaboration and representation.Harness Emerging Trends in Niche Markets:
Explored innovations in medical and specialised events, equipping participants with strategies to prepare Abu Dhabi for leadership in niche markets while addressing global trends like sustainability and legacy.
