How do you transform a brand new international forum into a benchmark platform for global dialogue in shipping and aviation, building recognition, credibility, and millions of participants in just four years?
How do you reimagine a long-running medical conference to boost engagement, bring in cutting-edge tech and hit record attendance while keeping delegates relaxed and coming back for more?
After a six-year break, how do you relaunch one of the largest trade shows in the Americas, attract over 51,000 attendees, and connect with a new generation of industry professionals?
By Angela Guillemet, INCON Executive Director
Today, global demand exceeds global supply, putting persistent upward pressure on prices in countries worldwide. This rising inflation is impacting international meetings in a variety of ways…
By Alexis Bauer-Kolak, Education Manager at Smithbucklin
During INCON's learning month, Alexis Bauer-Kolak, Education Manager at our partner Smithbucklin shared her expertise on the importance of determining Event KPIs for virtual and hybrid meetings…
UX analysis of websites - how well are congress websites positioned?
By Evi Steinhaus, UX Designer at CPO HANSER SERVICE
For a successful congress it is essential to have an attractive, user-friendly web presence and therefore our recommendation is to undertake a UX analysis…