INCON VIRTUAL LEARNING 2023

April - October 2023

 

INTRODUCTION

INCON ran a series of virtual learning lectures and exchanges on topics of relevance to their teams. This 2023 theme was: Tools, Techniques & Trends. The program focused on polishing our skills so we are ready for the ever changing and increasingly competitive events industry landscape and learn how to respond to the changing face of customer service. We looked at learning new techniques and tools to present and communicate, to be efficient and focused on our goals and to respond to our client needs.

Speakers are external experts and INCON experts. Each session was recorded and is publicly available on this page.

Previous INCON Learning year recordings are also available: 2020,  2021 & 2022.

 
 

Goal Setting Workshop

Jurriaen Sleijster COO, MCI
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Learning Objectives:

  • How to set realistic goals

  • How to come up with actions to achieve your goals

  • How to best measure your progress

Talk like TED Masterclass

Lior Zoref, PhD, Crowdsourcing Researcher & Speaker
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Learning Objectives:

  • How to motivate your speakers to invest in your event and prepare their speeches

  • Exclusive glimpse into the behind-the-scenes at TED

  • How to incorporate humor into your conferences without being funny

  • The TED commandments – TED’s guidelines for memorable and inspiring talks

The EQ & IQ of Client Management

Nicola McGrane, CEO, Conference Partners International
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Learning Objectives:

  • Fine tune your Emotional Intelligence (EQ) & learn how to build self-confidence when working with people

  • Learn more about building leadership skills so you can become a client’s TRUSTED ADVISOR

  • The IQ of managing people - setting expectations and KPI’s & demonstrating your expertise across all services

Streamlining Your Events with Digital Tools and Automation

Olena Lima, Founder of MemberBoat
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Learning Objectives:

  • Learn about efficient digital tools that event professionals use to simplify their workflows- from CRM and email marketing to event scheduling tools and AI predictive software

  • Identify and evaluate digital tools and automation solutions that can simplify event-related tasks such as marketing, communication, logistics, and operations.

  • Understand how to implement and integrate these tools and solutions into your event planning process to save time and increase efficiency.

AI Powered Events

Shaun Daws, Systems Integration Manager, Arinex
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How the rise of ChatGPT will redefine events as we know them.

  • Why generative AI is only just beginning and where it’s going next

  • How event managers can leverage ChatGPT and similar tools to boost productivity and improve results

  • How ChatGPT is allowing non-technical users to tap into tools and techniques previously out of reach

Event & Travel Trends in China - what you must know before you plan an event in China 

Violet Wang, Senior Business Dev Director, EastStar & Janice Sun, Business Dev Manager, Sales and Marketing, EastStar

Learning objectives:

  • Infrastructure and regulations for planning an event in China

  • Mega international events to be held in China in 2023

  • Chinese Traveler Sentiment 

Social Media & Communication Tools

Iman Gaehwiler, Marketing Manager, CPO HANSER SERVICE
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Learning objectives:

  • How can project managers benefit from marketing? 

  • How to create social media campaigns for events? 

  • What are the new techniques to make it more efficient?

 

AI hacks for Event and Association Professionals

Guillaume Helleu, Web3 strategist & lecturer
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Robert Masana, Digital Product Manager, Arinex Live
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David Granite, Creative Technologist, Dorier Group
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This learning session provides a comprehensive overview of how AI can be used by event and association professionals. It covers: 

  • AI Counterpoint - Demystify AI and provide a more nuanced perspective than what is often portrayed in overhyped trends.

  • AI productivity hacks – Step by step guidance on how AI can improve your daily productivity with google addons 

  • The Brief Breaker - A step-by-step guide on how AI can be used to answer a client brief effectively.

ADDITIONAL RESOURCES:

  • AI Example - AI ethical chart for an event company: A prompt and response example for using ChatCGPT to generate an AI Ethical Policy - Download PDF

  • AI Example - Generating and cracking a client brief with ChatGPT: Prompts and response examples using ChatGPT to generate and crack a client brief - Download PDF

  • AI Example - Generating imagery using ChatGPT and Midjourney: Prompts and response examples using ChatGPT to help with prompts for Midjourney - Download PDF