Proudly Sponsored by Our Education Partner

31 March | 10:00 GMT / 11:00 CET

 

Olena Lima, Founder & Principal Consultant, MemberBoat

Speaker Profile →

Marketing on a Shoestring: Smart Planning for Small Teams

Association marketing isn't like other marketing. The sales cycles are longer. The relationships run deeper. The engagement never stops. And when resources are tight, it's tempting to just do more. More content, more campaigns, more channels. But more doesn't always mean better. Designed for small teams with big ambitions, this session will show you how smarter marketing planning, sharper storytelling, and constant optimisation can turn everyday marketing into measurable membership growth.
 
In this session, we’ll look at how association marketers can stop running on the hamster wheel of “more, more, more” and instead focus on smart strategies that grow membership.
 
We’ll explore how to better understand your members, nurture them with relevant messages, and create campaigns that attract new members while keeping current ones engaged. Instead of stretching your team thin, you’ll learn how to work smarter by truly understanding your audiences, strengthening current membership communities, optimising every touchpoint, and building sustainable pathways for growth. Designed for small teams with big ambitions, this session will show you how smarter planning, sharper storytelling, and constant optimisation can turn everyday marketing into measurable membership growth.

Learning Objectives:

  • Design marketing campaigns that grow your membership

  • Develop personalised, relevant campaigns to engage members more effectively

  • Optimise key channels and touchpoints to boost engagement

  • Apply practical strategies for smarter marketing with limited resources

    About Olena Lima:
    Olena Lima, CAE, is the driving force behind the marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to helping membership organisations embrace emerging marketing trends. With over 15 years of experience in the association sector, she has guided hundreds of associations through digital transformation and member engagement initiatives. Host of the Association Hub Podcast and a regular speaker at industry events, including ASAE, AuSAE, ESAE, PCAAE, UIA, and many others, Olena is always up for sharing insights and sparking ideas to equip association peers with the tools and strategies to stay ahead in a fast-changing digital world.
     

    About Membership Marketing School

    Membership Marketing School (MMS) is an online learning platform powered by MemberBoat, designed exclusively for association professionals who want to move from reactive marketing to strategic, results-driven membership growth. Founded by Olena Lima CAE, MMS offers practical courses, live bootcamps, workshops, and ready-to-use templates covering everything from member engagement and email marketing to personalisation, market research, and marketing technology. With 500+ participants and 150+ associations represented globally, MMS is a community where association marketers, membership professionals, and executives gain the skills, tools, and peer support to build stronger, more engaged membership communities.

Register now

5 February | 11:00 GMT / 12:00 CET

 

Jurriaen Sleijster, President & COO, MCI

Speaker Profile →

Leadership is a decisive factor in how organisations perform, adapt and grow. In this INCON Learning session, Jurriaen Sleijster, President & Chief Operating Officer of MCI will share leadership insights that help shape strategy and organisational direction. As a core member of mci group’s Executive Committee, Jurriaen is responsible for guiding the company’s strategic direction, overseeing execution of business plans, leading operational teams, and managing the integration of new offices across the global network. Jurriaen is happy to share his expertise with us including some of his key leadership principles, illustrative business models, and practical do’s and don’ts.

Learning Objectives

  • Gain insight into leadership approaches that support sustainable and effective business models

  • Explore examples that demonstrate the impact of leadership choices on organisational performance

  • Recognise key do’s and don’ts that can be applied in leadership practice

About the Speaker:

Jurriaen Sleijster is President & COO at MCI Group, jointly leading the strategic direction and operations of the independent global marketing communications group. He helps combine strategy, creativity, technology, and operations to support clients through digital transformation and the evolving engagement landscape.

Headquartered in Geneva, MCI Group operates 62 offices and franchises across 34 countries, delivering over 5,100 client projects annually. Jurriaen focuses on group strategy, operational leadership, and the integration of new offices worldwide. 

2025 Learnıng Sessıons