INCON Expert Article

 
 
 

Successful Conference Marketing

Planning and delivering a conference involves many thousands of person hours but even the most impeccably organised event can fail to achieve the anticipated numbers of fee paying delegates. Inevitably this reflects a weakness in the area of event promotion.

How can this be addressed and what are the key elements in successful conference marketing?…

The full article is available as a PDF download below.

Download full article (PDF, 705 kb)

By Robin Lockerman  President Asia Pacific and Chief Executive Officer MCI Group

By Robin Lockerman
President Asia Pacific and Chief Executive Officer
MCI Group



INCON-Computer-Landscape-Center.gif

This article is No.10 in a series of expert articles brought to you by INCON. To consult other articles please visit our Expert Article archive.

For more information please contact:

Angela Guillemet
Executive Director of INCON
T: +353 86 311 40 67
E: angela@incon-pco.com
W: www.incon-pco.com

 

WANT TO SHARE THIS ARTICLE?