Posts in Expert Article
INCON Expert Article

Festivalisation: The Future of Association Events is Bright!

By Antonio Novaes

Associations were once the exclusive provider of content, offering unique services and networking opportunities to their communities. But times have changed! Associations are now adapting and rethinking their value proposition to differentiate themselves from an extremely competitive environment…

Read More
INCON Expert Article

Destinations and International Congresses: The Importance of an Effective Partnership

By INCON Group

From November 16-18, INCON, the partnership of leading event organizers were welcomed to St Petersburg by ExpoForum, Belmond Grand Hotel Europe and local DMC Russian Rhapsody. During the meeting the partners had an opportunity to explore the excellent facilities that the city has to offer and and debate relevant topics of importance to the industry…

Read More
INCON Expert Article

5 Ways to Gain the Most Traction from an Event Hashtag

By Anat Landa

Any conference that wants to truly distinguish itself should learn how to leverage the power of an event hashtag. Especially on Twitter, but Instagram as well, people share content before, during and after the conference. Any of the content that includes the hashtag can then be used for future market research, audience engagement, or content articles. Here are five ways to get the most out of the event hashtag.

Read More
INCON Expert Article

Digital Marketing Strategies to Boost Institutional Growth & Congress Attendance

By Robin Lokerman

Digital technology has a significant impact on the way we behave and interact on a personal level, but also on the ways we do business nowadays. In the event industry, while traditional methods of promoting congresses, meetings and incentives are still widely used, emerging digital technologies and practices have proven themselves as powerful tools to boost attendance and increase organisational growth

Read More
INCON Expert Article

The Impact of Public Relations on Conference Organisation Case study: SEOUL ICM 2014

By Dohyun Kim

MECI managed the International Congress of Mathematicians (ICM) in Seoul in 2014. From the outset MECI advised the organizing committee to retain a dedicated PR firm. However this was not to be and thus MECI put in place a fully-fledged PR campaign alongside their PCO mandate…

Read More
INCON Expert Article

Mitigating Risk at Events and Conferences

By Michael Kern

When we talk about Risk Management for Events and Conferences, we need to explore a broad range of potential risks that threaten venues, attendees, suppliers and the organizer. Risks threaten life, health or security, but also property and finance. Depending on the size of the event planned, you might even consider retaining a specialist in Risk and Disaster Management to address possible risks…

Read More
INCON Expert Article

VAT and the PCO

By Oumar Counta
Director of BC&A Tax advisers

Value Added Tax (VAT) is a tax that is implemented in many countries around the world. In principle VAT should always be refundable to companies; most of the VAT incurred on business expenses linked to organizing an event is refundable. In countries outside the EU this tax is also known as Goods and Services Tax (GST)…

Read More