Posts tagged MCI
INCON Expert Article

Digital Marketing Strategies to Boost Institutional Growth & Congress Attendance

By Robin Lokerman

Digital technology has a significant impact on the way we behave and interact on a personal level, but also on the ways we do business nowadays. In the event industry, while traditional methods of promoting congresses, meetings and incentives are still widely used, emerging digital technologies and practices have proven themselves as powerful tools to boost attendance and increase organisational growth

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INCON Expert Article

Promoting & leveraging meeting content

By Robin Lockerman
President Asia Pacific and Chief Executive Officer
MCI Group

Tight budgets and growing competition are prompting associations to squeeze extra value out of their conferences. Web-based libraries of digitised abstracts and recorded sessions are dramatic value enhancers for members. But they yield many other benefits too…

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INCON Expert Article

Building Successful Associations

By Guy Bigwood
Sustainability Director
MCI Group

In a recent survey* conducted by Accenture for the United Nations, 93% of corporate CEOs interviewed said that sustainability is ‘critical to their future success’. Sustainability is a broad concept that includes governance, ethics and anticorruption, human rights, diversity, financial viability and many more issues that go far beyond the traditional concept of ‘green’…

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INCON Expert Article

Successful Conference Marketing

By Robin Lockerman
President Asia Pacific and Chief Executive Officer
MCI Group

Planning and delivering a conference involves many thousands of person hours but even the most impeccably organised event can fail to achieve the anticipated numbers of fee paying delegates. Inevitably this reflects a weakness in the area of event promotion.

How can this be addressed and what are the key elements in successful conference marketing?…

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INCON Expert Article

Delivering your bottom line – optimising budget and expense control by partnering with a PCO

By Robin Lockerman
President Asia Pacific and Chief Executive Officer
MCI Group

As the world moves into a cycle of economic uncertainty, issues around budget and expense control will increasingly concern Associations and Conference Organising Committees. And rightly so – most Associations are “not-for-profit” entities and do not necessarily possess the “war chest” of financial resources that many commercial entities typically retain to sustain them in times of economic downturn. However, help is at hand – this is the specific area where a Professional Conference Organiser (PCO) can perhaps contribute most value, despite the perception that engaging such services actually adds to the bottom line!...

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