Posts in 2016
INCON Expert Article

Digital Marketing Strategies to Boost Institutional Growth & Congress Attendance

By Robin Lokerman

Digital technology has a significant impact on the way we behave and interact on a personal level, but also on the ways we do business nowadays. In the event industry, while traditional methods of promoting congresses, meetings and incentives are still widely used, emerging digital technologies and practices have proven themselves as powerful tools to boost attendance and increase organisational growth

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