Driving-Up Conference Revenues
By Roslyn McLeod
Driving-up conference revenues is ’must do for a PCO’ in today’s environment where the bottom line is continually scrutinised and conference budgets examined.
A conference can maximise its potential receipts / earnings capacity, by aligning itself with other organisations / products / associations keen to ‘buy-into’ the themes and opportunities that a specific conference offers. A key priority for a Professional Conference Organiser (PCO) is to accrue maximum conference revenues through sponsorship, exhibitions sales and delegate promotions…