INCON Expert Article
Working with clients and managing their expectations
Establishing strong relationships with clients is key for a Professional Conference Organiser (PCO) to achieve success and the Project Manager is the face of the PCO.
It is crucial in the initial stage for the Project Manager to receive a thorough briefing on the background of the client event in the handover from the sales team. The first meeting agenda should allow for discussion of the financial and non-financial objectives, marketing and sponsorship targets and the delegate profile…
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