INCON Expert Article


Building Successful Associations

In a recent survey* conducted by Accenture for the United Nations, 93% of corporate CEOs interviewed said that sustainability is ‘critical to their future success’. Sustainability is a broad concept that includes governance, ethics and anticorruption, human rights, diversity, financial viability and many more issues that go far beyond the traditional concept of ‘green’. When integrated in an organisation’s strategy, sustainability delivers reduced costs and reduced employee turnover while delivering increases not only in market share but also in stakeholder trust in the brand…

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By Guy Bigwood   Sustainability Director MCI Group

By Guy Bigwood
Sustainability Director
MCI Group


This article is No.13 in a series of expert articles brought to you by INCON. To consult other articles please visit our Expert Article archive.

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