INCON Expert Article

 
 
 

Riding the Digital Content Wave: Web 2.0 Technology as a revenue stream for associations

In times of high economic volatility, associations strive for new ways to strengthen their field of specialty, offer state-of-the-art services to their members and seek out new long-term and future proof income opportunities. But while the traditional congress-centric revenue models of delegate participation fees, sponsorship and exhibition income can be incrementally optimised and increased through smart strategic operation in collaboration with a PCO, they also represent a fundamental barrier of growth…

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By Inge Hanser   Managing Director CPO HANSER Service GmbH

By Inge Hanser
Managing Director
CPO HANSER Service GmbH


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This article is No.12 in a series of expert articles brought to you by INCON. To consult other articles please visit our Expert Article archive.

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Angela Guillemet
Executive Director of INCON
T: +353 86 311 40 67
E: angela@incon-pco.com
W: www.incon-pco.com

 

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