After a six-year break, how do you relaunch one of the largest trade shows in the Americas, attract over 51,000 attendees, and connect with a new generation of industry professionals?
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The International Baking Industry Exposition (IBIE) 2016 held at the Las Vegas Convention Center, celebrated a record-breaking show, making it the largest and most comprehensive event in the United States for the grain-based food industry…
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