VIRTUAL/HYBRID EVENT CASE STUDY: MCI GROUP
ABOUT THE VIRTUAL/HYBRID EVENT
Event Key Facts:
- +1500 Participants
- 130 Speakers
- 1,5000 programe clicks
- 5,500 Messages Exchanged
e-LPG Week
Date: 2-6 November 2020
INCON Partner: MCI Group
Event website: www.worldlpgforum2020.com
LPG Week is THE annual global event for the LPG industry and is organised by the World LPG Association (WLPGA). The event travels the globe and each year takes place on a different continent. Due to the COVID-19 pandemic and the travel bans, the WLPGA had to postpone LPG Week 2020/Dubai to 2021. Nevertheless, the WLPGA decided to maintain LPG Week to give an opportunity for the LPG industry stakeholders to meet, learn and do business, as well as generate revenue to finance and sustain the association’ activities.
The WLPGA had to completely rethink its event model and transform its annual event into a virtual global experience while considering the financial risks.
The challenge was to reunite the LPG industry in a new event format in a short time frame.
Despite the short lead time, MCI France was able to develop and manage a fully virtual event which included conference sessions, networking & business opportunities and a virtual exhibition.
Services provided by MCI France included:
Sourcing of event partners
Pilot a panel of stakeholders to evaluate every step of the event’s development, and adapt when needed
Organisation of webinars and tutorials to inform and train the audience to the new format
Run with a marketing agency and WLPGA a 360° marketing campaign, with an emphasis on social media
Guidance to build the event content with shorter sessions with world renowned speakers
ABOUT INCON EVENT ORGANISER
INCON Partner: MCI Group
HQ: Geneva, Switzerland
MCI is a global engagement and marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. It is an independently owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries…