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How do you reimagine a long-running medical conference to boost engagement, bring in cutting-edge tech and hit record attendance while keeping delegates relaxed and coming back for more?
After a six-year break, how do you relaunch one of the largest trade shows in the Americas, attract over 51,000 attendees, and connect with a new generation of industry professionals?
UX analysis of websites - how well are congress websites positioned?
By Evi Steinhaus, UX Designer at CPO HANSER SERVICE
For a successful congress it is essential to have an attractive, user-friendly web presence and therefore our recommendation is to undertake a UX analysis…