BEST PRACTICE CASE STUDY: BTC
‘Making space accessible and affordable to all countries’
International Astronautical Congress (IAC)
BY INCON PARTNER: BTC
GUADALAJARA, MEXICO
INTRODUCTION
The International Astronautical Congress (IAC) was hosted in 2016 by the Mexican Space Agency and the International Astronautical Federation in Mexico. This Congress was attended by scientists, researchers and space agencies from all over the world. Delegates gathered with international organizations to discuss new research, discoveries and technologies that explore the possibilities that space offers to assure the future of humanity.
International Astronautical Congress (IAC), GUADALAJARA, MEXICO
WHAT IS IAC?
The International Astronautical Congress (IAC) is the one time of the year when members from all sectors of the space industry come together. Global and multidisciplinary, the IAC covers all topics across the sector helping to showcase the latest developments in astronautical science. Above all, the Congress provides opportunities for contacts and potential partnerships. Each year the IAC changes country, theme and local organiser, enabling more regions and people to be a part of the world space scene.
VISIT EVENT SITE: THE INTERNATIONAL ASTRONAUTICAL CONGRESS (IAC) →
International Astronautical Congress (IAC), GUADALAJARA, MEXICO
CHALLENGES
BTC was tasked with the following goals for the International Astronautical Congress (IAC):
promote the relatively new Mexican Space Agency and make it relevant in the sector
use the conference as an opportunity to consolidate industry alliances and investment
increase the country's competitiveness in the sector
make it affordable for all countries to make it inclusive
attract funding for the congress
International Astronautical Congress (IAC) Opening Ceremony, GUADALAJARA, MEXICO
BTC’S SOLUTIONS
1. Media & PR
BTC developed a robust media and public relations strategy based on the presence of the Mexican Space Agency as a strategic ally of international organisations and forums which served to strengthen the Agency's relevance and which generated partnerships and the willing participation of influential industry players.
2. Promotion & Sales
A promotion and sales plan was also implemented, in alliance with key stakeholders (primarily the local and federal governments in the country), to engage important supporters from the private and public sector.
3. One-on-one Networking
Finally, the implementation of a platform for one-on-one business meetings managed to attract the participation of key industry participants who saw value in attending and networking at the Congress.
International Astronautical Congress (IAC), GUADALAJARA, MEXICO
OUTCOMES
GUADALAJARA, MEXICO
ABOUT INCON PARTNER
BTC are a Mexican international company, specializing in MICE (Meetings, Incentive, Conventions and Events) tourism. We are your every need consultant specialists for congresses, events and conventions.
Our services are unique. We innovate in every process of our projects, which give us the certainty of an impeccable delivery and a great investment return (ROI) in order to reach our clients objectives.
We mix new knowledge from international markets and transform and apply it to the emerging potential of Mexico’s MICE industry. We make the most out of relations, and the knowledge and experience they bring into society in an era of technological evolution and a culture of efficiency.
Find out more: BTC →
ABOUT INCON
INCON is a global partnership of trusted conference and association management companies, whose unique collaboration results in the design and delivery of innovative and impactful client events. INCON Partners operate in over 170 destinations from over 81 global offices with a staff of 3,500 employees spread throughout the world.
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