INCON BEST PRACTICE CASE STUDY: MCI GROUP
RIO DE JANEIRO, BRAZIL
‘Congress Raises World Concerns and Breaks Attendance Records’
International Federation of Gynecology and Obstetrics (FIGO)
BY INCON PARTNER: MCI GROUP
WHAT IS FIGO?
The International Federation of Gynecology and Obstetrics (Fédération Internationale de Gynécologie et d'Obstétrique - FIGO) was established in Geneva in 1954 by Professor Hubert de Watteville, the ‘founding father’ of FIGO. It is the only global organisation representing national societies of obstetricians and gynecologists. Currently, FIGO has Member Societies in 130 countries or territories with its Secretariat based in London.
From mainly focusing on medical issues, FIGO has repositioned itself to fully embrace the wider topic of women’s health and this is reflected mainly by its congress covering cutting-edge science as well as public health and policy. Through this congress, FIGO envisioned itself to become the global voice for women’s health.
VISIT EVENT SITE: INTERNATIONAL FEDERATION OF GYNECOLOGY AND OBSTETRICS (FIGO) →
MCI GROUP’S SOLUTIONS
With a series of innovative tactics that aimed at boosting abstract submissions, registrations and increasing the overall visibility of the event, FIGO and MCI Brazil put their focus on three main areas: communication, education and partnerships. More specifically, the introduction of the ‘Hello Doctors’ sessions consisting of 15-minute speeches whereby women with serious health experiences were invited to share their story, efforts to strengthen partnerships with member societies, and the launch of a 3-language digital campaign, in English, Spanish and Portuguese, using Google and Facebook and the hashtag #EveryWomanMatters in all communications.
Services provided by MCI:
Speaker & Program Management
Marketing & Promotion
Registrations to the 2018 congress raised by 20% and sponsorship sales by 25%. The popular hashtag #EveryWomanMatters contributed to raise visiblity of the event on all media platforms as well as raise awareness about women's health around the world.
#FIGO2018 #EveryWomanMatters #ManyataAtFigo #manyata4mothers— Hema Divakar (@divuhema) October 18, 2018
Session by MSD FOR igniting a QUALITY REVOLUTION! Pritikumar the FOGSI champion receives an award from Mary Ann and Atul gawande..with HEMA DIVAKAR the national conveynor for MANYATA INDIA pic.twitter.com/Y5FxnWxA17
#EveryWomanMatters intersectionality across disciplines is key to face today complexity: FIGO national societies can make a major difference for women and girls fundamental rights and freedoms at national level if they start to target international Human Rights bodies @FIGOHQ— Carola Carazzone (@CarolaCarazzone) October 19, 2018
Investments in the #health of #girls & young #women can bring 3x benefits for adolescents now, for their future #health & for the next generation. We must work together to ensure that these investments are made at global & national level to promote #SDG3 #SDG5 #EveryWomanMatters pic.twitter.com/l9eSvvCtgG— Dr Flavia Bustreo (@FlaviaBustreo) October 19, 2018
"FIGO’s vision is for women of the world to achieve the highest possible standards of physical, mental, reproductive and sexual health and wellbeing throughout their lives and 2018 was the year of change. Looking at this year’s success, I feel we have brought together the whole community of women, healthcare professionals, researchers, campaigners and policymakers to work towards this vision and raised global awareness about women’s health issues."
Johan Vos, CEO, FIGO
ABOUT INCON PARTNER
At MCI, we believe that when people come together, magic happens.
That's why we've been bringing people together through innovative meetings, events, congresses and association management since 1987.
Through face-to-face, hybrid and digital experiences, we help companies and associations to strategically engage and activate their target audiences, building the dedicated online and offline communities they need to strengthen their brands and boost their performance.
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INCON is a global partnership of trusted conference and association management companies, whose unique collaboration results in the design and delivery of innovative and impactful client events. INCON Partners operate in over 170 destinations from over 81 global offices with a staff of 3,500 employees spread throughout the world.