INCON BEST PRACTICE CASE STUDY: MCI GROUP

 
 
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RIO DE JANEIRO, BRAZIL

‘Congress Raises World Concerns and Breaks Attendance Records’

International Federation of Gynecology and Obstetrics (FIGO)

BY INCON PARTNER: MCI GROUP

 
 
'International Federation of Gynecology and Obstetrics (FIGO)'   RIO DE JANEIRO, BRAZIL

'International Federation of Gynecology and Obstetrics (FIGO)' RIO DE JANEIRO, BRAZIL

 
 

WHAT IS FIGO?

The International Federation of Gynecology and Obstetrics (Fédération Internationale de Gynécologie et d'Obstétrique - FIGO) was established in Geneva in 1954 by Professor Hubert de Watteville, the ‘founding father’ of FIGO. It is the only global organisation representing national societies of obstetricians and gynecologists. Currently, FIGO has Member Societies in 130 countries or territories with its Secretariat based in London.

From mainly focusing on medical issues, FIGO has repositioned itself to fully embrace the wider topic of women’s health and this is reflected mainly by its congress covering cutting-edge science as well as public health and policy. Through this congress, FIGO envisioned itself to become the global voice for women’s health.

 
 
'International Federation of Gynecology and Obstetrics (FIGO)'   RIO DE JANEIRO, BRAZIL

'International Federation of Gynecology and Obstetrics (FIGO)' RIO DE JANEIRO, BRAZIL

 
 

MCI GROUP’S SOLUTIONS

With a series of innovative tactics that aimed at boosting abstract submissions, registrations and increasing the overall visibility of the event, FIGO and MCI Brazil put their focus on three main areas: communication, education and partnerships. More specifically, the introduction of the ‘Hello Doctors’ sessions consisting of 15-minute speeches whereby women with serious health experiences were invited to share their story, efforts to strengthen partnerships with member societies, and the launch of a 3-language digital campaign, in English, Spanish and Portuguese, using Google and Facebook and the hashtag #EveryWomanMatters in all communications.

Services provided by MCI:

  • Congress Management

  • Registration Services

  • Abstract Handling

  • Speaker & Program Management

  • Marketing & Promotion

  • Sponsorship Relations

  • On-site Management

 

OUTCOMES

Registrations to the 2018 congress raised by 20% and sponsorship sales by 25%. The popular hashtag #EveryWomanMatters contributed to raise visiblity of the event on all media platforms as well as raise awareness about women's health around the world.

 
'International Federation of Gynecology and Obstetrics (FIGO)'   RIO DE JANEIRO, BRAZIL

'International Federation of Gynecology and Obstetrics (FIGO)' RIO DE JANEIRO, BRAZIL

#EveryWomanMatters

 
 
'International Federation of Gynecology and Obstetrics (FIGO)'   RIO DE JANEIRO, BRAZIL

'International Federation of Gynecology and Obstetrics (FIGO)' RIO DE JANEIRO, BRAZIL

 
 

CLIENT TESTIMONIAL

"FIGO’s vision is for women of the world to achieve the highest possible standards of physical, mental, reproductive and sexual health and wellbeing throughout their lives and 2018 was the year of change. Looking at this year’s success, I feel we have brought together the whole community of women, healthcare professionals, researchers, campaigners and policymakers to work towards this vision and raised global awareness about women’s health issues."

Johan Vos, CEO, FIGO

 
 
RIO DE JANEIRO, BRAZIL

RIO DE JANEIRO, BRAZIL


 

ABOUT INCON PARTNER

 
 
 

At MCI, we believe that when people come together, magic happens.

That's why we've been bringing people together through innovative meetings, events, congresses and association management since 1987.

Through face-to-face, hybrid and digital experiences, we help companies and associations to strategically engage and activate their target audiences, building the dedicated online and offline communities they need to strengthen their brands and boost their performance.

An independent, privately held company with headquarters in Geneva, Switzerland we have 63 offices in over 31 countries across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa and deliver projects for clients all over the world.

Find out more: MCI GROUP INTERNATIONAL →

 
 
 

 
 
 
 

INCON is a global partnership of trusted conference and association management companies, whose unique collaboration results in the design and delivery of innovative and impactful client events. INCON Partners operate in over 170 destinations from over 81 global offices with a staff of 3,500 employees spread throughout the world.

 
 

 

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