LATEST NEWS > 2015

INCON publishes Expert Article on the impact of good Congress PR

MECI managed the International Congress of Mathematicians (ICM) in SEOUL in 2014. On top of the usual congress management, the congress team put in place a fully fledged PR strategy that surpassed everyone’s expectations. The event attracted over 250 reporters with more than 1,800 articles published about the event. The success of MECI’s work resulted in both the event and the PCO winning the Korea Event PR Award of the Year. With 5,200 registered participants and 21,000 from the general public, SEOUL ICM 2014 is recognized as writing a new page in the history of the ICM.

Dohyun Kim, MECI’s PR pioneer, who comes from a communications background explained: "What the case study showed us is that through a strategic PR campaign, PCOs can have a profound and lasting influence on the success and impact of an international conference. Learning from SEOUL ICM 2014, it is time for Professional Conference Organisers to go beyond the simple concept of arranging and supporting the operation of events. With innovative ideas and carefully planned strategies, PCOs can optimize and maximise the influence and impact of the events that they manage."

See the latest published article or visit INCON's Expert Article archive for more.

About INCON

INCON is a partnership of the world’s leading conference organisers and event management companies. The partnership covers 170 destinations and employs a total of 3,500 staff. INCON has substantial purchasing power and organises annually 10,000 projects, serves 1.5 million delegates, and manages budgets in excess of €1 billion.

 

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Angela Guillemet, Executive Director of INCON

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