East Star was born in the booming era of MICE industry in China, with Beijing Olympics and World Expo Shanghai taking place in 2008 and 2010.  It was the best timing of the industry yet a shared vision of 50 MICE young professionals to accelerate the growth of China’s meetings & events, who united for East Star.  

East Star is named after a Chinese saying:  
Determined like mountains and flexible like of water, which will pave the path to success.
This is the meaning of our Chinese name.
While our English name is straightforward, that we are a rising star of the industry from far east with long history.

East Star never stops its pace of evolving throughout the 10 years’ up and down. The creativity and innovation are the pebbles along the evolvation.  East Star is proud to be a one-stop solution for meetings and incentives (for both international and domestic), PCO services, creative design and event delivery, exhibition and commercial space design and conduction, brand marketing, IP Expo organization, digital events as well as crafted destination experiences. 

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