LATEST NEWS > 2018

MCI Group publishes latest blog about Experiential Marketing

We live in the time where virtually everything, from daily grocery shopping to grand trade shows is all about experiences; the pressure is on for companies and brands to go the extra mile for differentiating their marketing strategy from competition. How can they do that? The key lies in experiential marketing; addressing customer demands through more strategic, creative and immersive experience programmes...

Read the full article on the MCI Group Blog.

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