INCON CASE STUDY

Guadalajara, MEXICO

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INCON CASE STUDY:

 

BTC are a Mexican international company, specializing in MICE (Meetings, Incentive, Conventions and Events) tourism. We are your every need consultant specialists for congresses, events and conventions...see more

Making space accessible and affordable to all countries

WHEN: September 2016
WHERE: Guadalajara, Mexico

INCON Partner BTC was tasked with the following goals for the International Astronautical Congress (IAC): to promote the relatively new Mexican Space Agency and make it relevant in the sector, to use the conference as an opportunity to consolidate industry alliances and investment, to increase the country's competitiveness in the sector, to make it affordable for all countries to make it inclusive and lastly to attract funding for the congress... view case

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BY INCON PARTNER: BTC

GUADALAJARA, MEXICO

CASE STUDY

INTRODUCTION

The International Astronautical Congress (IAC) was hosted in 2016 by the Mexican Space Agency and the International Astronautical Federation in Mexico. This Congress was attended by scientists, researchers and space agencies from all over the world. Delegates gathered with international organizations to discuss new research, discoveries and technologies that explore the possibilities that space offers to assure the future of humanity.

International Astronautical Congress (IAC)

GUADALAJARA, MEXICO

WHAT IS IAC?

The International Astronautical Congress (IAC) is the one time of the year when members from all sectors of  the space industry come together. Global and multidisciplinary, the IAC covers all topics across the sector helping to showcase the latest developments in astronautical science. Above all,  the Congress provides opportunities for contacts and potential partnerships. Each year the IAC changes country, theme and local organiser, enabling more regions and people to be a part of the world space scene.

International Astronautical Congress (IAC), GUADALAJARA, MEXICO

CASE STUDY

CHALLENGES

BTC was tasked with the following goals for the International Astronautical Congress (IAC):

  • promote the relatively new Mexican Space Agency and make it relevant in the sector
  • use the conference as an opportunity to consolidate industry alliances and investment
  • increase the country's competitiveness in the sector
  • make it affordable for all countries to make it inclusive
  • attract funding for the congress

International Astronautical Congress (IAC) Opening Ceremony, GUADALAJARA, MEXICO

CASE STUDY

SOLUTIONS

1. Media & PR

BTC developed a robust media and public relations strategy based on the presence of the Mexican Space Agency as a strategic ally of international organisations and forums which served to strengthen the Agency's relevance and  which generated partnerships and the willing participation of influential industry players.

 

2. Promotion & Sales

A promotion and sales plan was also implemented, in alliance with key stakeholders (primarily the local and federal governments in the country), to engage important supporters from the private and public sector.

 

3. One-on-one Networking

Finally, the implementation of a platform for one-on-one business meetings managed to attract the participation of key industry participants who saw value in attending and networking at the Congress.

International Astronautical Congress (IAC), GUADALAJARA, MEXICO

CASE STUDY

OUTCOMES

For the first time in the history of the congress, an attendance record was broken with 5,000 participants. In the words of the General Director of the Mexican Space Agency, "This edition of the International Astronautical Congress has been recognized as one of the best in the last 67 years".

The Mexican Space Agency through the support of BTC, bridged the divide between countries, bringing science and space technology to the world, gaining relevance and awareness, demonstrating the capacity of the local industry to develop technologies capable of leaving a legacy for all.

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A strong website and social media strategy designed to target different audiences increased the number of participants from all generations, and for the first time, a dramatic increase in the registration of young professionals attending the Congress.

BTC IMPLEMENTED A RANGE OF PRACTICES THAT CONTRIBUTED TO MAKING IAC2016 A GREENER CONFERENCE.

As a result of the incredible event strategy, financial support was obtained to grant scholarships to Latin American countries and young professionals.

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BTC implemented the use of live streaming HD technology to reach different audiences around the world, contributing to the stream of the launch of the of the SpaceX Mars mission in 2018 by Elon Musk.

As part of the social impact, the participation of Charles Bolden, General Administrator of NASA as keynote speaker, inspired thousands of children from Mexican schools about the 'amazingness' of space.

BTC along with the Mexican Space Agency and the International Astronautical Federation achieved the main goal of the Congress to make space accessible and affordable for all.

GUADALAJARA, MEXICO

ABOUT BTC:

 

BTC are a Mexican international company, specializing in MICE (Meetings, Incentive, Conventions and Events) tourism. We are your every need consultant specialists for congresses, events and conventions.

Our services are unique. We innovate in every process of our projects, which give us the certainty of an impeccable delivery and a great investment return (ROI) in order to reach our clients objectives.

We mix new knowledge from international markets and transform and apply it to the emerging potential of Mexico’s MICE industry. We make the most out of relations, and the knowledge and experience they bring into society in an era of technological evolution and a culture of efficiency.

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Making space accessible and affordable to all countries

WHEN: September 2016
WHERE: Guadalajara, Mexico

INCON Partner BTC was tasked with the following goals for the International Astronautical Congress (IAC): to promote the relatively new Mexican Space Agency and make it relevant in the sector, to use the conference as an opportunity to consolidate industry alliances and investment, to increase the country's competitiveness in the sector, to make it affordable for all countries to make it inclusive and lastly to attract funding for the congress... view case

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BY INCON PARTNER: BTC