INCON CASE STUDY

Jerusalem, ISRAEL

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INCON CASE STUDY:

 

The Jerusalem Conventions & Visitors Bureau (JCVB) offers assistance and support to PCO's, meeting planners and incentive organizers, looking to bring their event to the wonderful city of Jerusalem...see more

Innovation & inspiration bring travel bloggers to Jerusalem

WHEN: 19-21 March 2017
WHERE: Jerusalem, Israel

Jerusalem hosts TBEX – the world’s largest gathering of travel bloggers, writers, new media content creators, and social media travel industry professionals...view case

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BY INCON PREFERRED SUPPLIER: Jerusalem Conventions and Visitors Bureau (JCVB)

JERUSALEM, ISRAEL

CASE STUDY

INTRODUCTION

In recent years, Jerusalem has undergone a culture renaissance. In an effort to raise the digital awareness of the city as a primary tourist destination that surpasses the historical narrative of the city, Jerusalem hosted the Travel Blog Exchange, or TBEX, with the goal of creating positive digital content and bringing new creative angles to what the city has to offer.

Following a successful bid to host TBEX, the JCVB organized and managed every detail of the conference ensuring that delegates would have access to all the facets of what Jerusalem can offer international travel bloggers. As part of the three day event, attendees snacked on delicacies from Jerusalem’s exploding culinary scene, enjoyed an address from the city’s mayor, and explored the many different aspects of the city.

'The Travel Blog Exchange (TBEX) 2017' JERUSALEM, ISRAEL

VISIT EVENT SITE:

TBEX INTERNATIONAL 2017

  • IILANIT MELCHIOR 

    ILANIT MELCHIOR
    DIRECTOR OF TOURISM
    Jerusalem Development Authority

     

    “Jerusalem was delighted to host its first TBEX International conference in March. Jerusalem offers conferences so much more than merely the facilities for a successful event, it facilitates access to the city's exceptional history, culture, culinary scene and nightlife.

     

    TBEX's decision to choose Jerusalem is for us a wonderful validation of the strength of the Jerusalem Conventions and Visitors Bureau, which we founded in 2015. TBEX Jerusalem was a great success for the city and provided a unique opportunity to reach the top opinion leaders in the travel industry and travel media. We look forward to hosting more conferences of this sort in the future.”

WHAT IS TBEX?

TBEX (Travel Blog Exchange) is the world’s largest conference and networking event for travel bloggers, online travel journalists, new media content creators, travel brands and industry professionals. Held in Israel for the first time, the 2017 conference brought together hundreds of bloggers, travel journalists, content creators, and social media influencers and served as a special opportunity for DMOs, travel brands, PR firms and their clients, to engage with the most influential travel bloggers and leading digital content creators.

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ABOUT TBEX DELEGATES:

 The event included a red carpet cocktail reception, fashion show, and dance performance. In addition to the numerous networking mixers and lectures, attendees participated in a variety of activities across the city, including guided tours of historical sites, culinary workshops, visits to multicultural community centers, and artistic and cultural tours.

JERUSALEM, ISRAEL

CASE STUDY

OUTCOMES

TBEX Jerusalem convened a strong influential group of content creators, who brought their full complement of social and digital assets to tell a new narrative about Jerusalem’s modernity and multi-culturalism.

 

Over 400 bloggers from countries all over the world received a whirlwind tour of the city’s breathtaking sights and shared their experiences under the specific event hashtag #tbexjlm. Throughout the event, bloggers were encouraged to tell their own stories about their unique experiences in the city and provide an unfiltered account to their readers. TBEX participants left the city with a new understanding of both its historical roots and its modern stylishness, which they in turn shared with millions of readers around the globe.

SHARED #TBEXJLM STORIES

SEE MORE STORIES:

TBEX 2017 BLOG ROUND-UP

What to Expect From Your First TBEX

Christopher James Mitchell, Traveling Mitch

 

Religion, Race and Culture:  the Astonishing Diversity of Jerusalem

Worldwide Writer

 

Taste Jerusalem-a journey around the diversity of tastes

Juanisimo Martinez

 

Our Love Letter to the food in Israel

Megan Indoe, Bobo And Chichi

 

8 Reasons Why I Absolutely LOVE Israel

Cory Lee, Curb Free With Cory Lee

 

In a significant push for a city often mentioned on social media and online in the context of conflict, Jerusalem leveraged the event to create a wave of positive digital content. Tweets reached over 80 million people, and over eight thousand pieces of digital content were published through social media channels. More than 18 million people have viewed the many blog postings written by delegates at the conference. The event resulted in longer lasting relationships with many influential global partners as well as enabled the local market to grasp the full power of digital influence.

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ABOUT JCVB:

 

 

Founded in 2015 by the Jerusalem Development Authority, the Jerusalem Conventions & Visitors Bureau (JCVB) serves as the primary resource for conference and exhibition organizers in Jerusalem.  It helps event organizers access and navigate the vast range of venues, hotels, reception locations, transportations for tours and services the city has to offer.

It centralizes the process of organizing a conference by leveraging our extensive network of contacts, service providers and offer impartial advice and facilitation.  On October 29-31,2017, the JCVB will host a delegation of industry professionals in a conference and event organizers’ familiarization (FAM) trip to Jerusalem. Find out more below.

VIEW MORE DETAILS:

2017 JERUSALEM CVB FAM TRIP

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Innovation & inspiration bring travel bloggers to Jerusalem

WHEN: 19-21 March 2017
WHERE: Jerusalem, Israel

Jerusalem hosts TBEX – the world’s largest gathering of travel bloggers, writers, new media content creators, and social media travel industry professionals...view case

_ _ _ _ _ _ _ _ _ _ _ _ _ _

BY INCON PREFERRED SUPPLIER: Jerusalem Conventions and Visitors Bureau (JCVB)

In recent years, Jerusalem has undergone a culture renaissance. In an effort to raise the digital awareness of the city as a primary tourist destination that surpasses the historical narrative of the city, Jerusalem hosted the Travel Blog Exchange, or TBEX, with the goal of creating positive digital content and bringing new creative angles to what the city has to offer.

Following a successful bid to host TBEX, the JCVB organized and managed every detail of the conference ensuring that delegates would have access to all the facets of what Jerusalem can offer international travel bloggers. As part of the three day event, attendees snacked on delicacies from Jerusalem’s exploding culinary scene, enjoyed an address from the city’s mayor, and explored the many different aspects of the city.

TBEX (Travel Blog Exchange) is the world’s largest conference and networking event for travel bloggers, online travel journalists, new media content creators, travel brands and industry professionals. Held in Israel for the first time, the 2017 conference brought together hundreds of bloggers, travel journalists, content creators, and social media influencers and served as a special opportunity for DMOs, travel brands, PR firms and their clients, to engage with the most influential travel bloggers and leading digital content creators.

 

The event included a red carpet cocktail reception, fashion show, and dance performance. In addition to the numerous networking mixers and lectures, attendees participated in a variety of activities across the city, including guided tours of historical sites, culinary workshops, visits to multicultural community centers, and artistic and cultural tours.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Founded in 2015 by the Jerusalem Development Authority, the JCVB serves as the primary resource for conference and exhibition organizers in Jerusalem.  It helps event organizers access and navigate the vast range of venues, hotels, reception locations, transportations for tours and services the city has to offer.

It centralizes the process of organizing a conference by leveraging our extensive network of contacts, service providers and offer impartial advice and facilitation.  On October 29-31,2017, the JCVB will host a delegation of industry professionals in a conference and event organizers’ familiarization (FAM) trip to Jerusalem. Find out more below.

VIEW MORE DETAILS:

2017 JERUSALEM CVB FAM TRIP

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