Incon Group

Industry Articles by INCON Partners

The partners of INCON are experts in their field of professional conference organising. Most of them hold, or have recently held, leadership roles in the various industry bodies including ICCA, IAPCO, SITE, ASAE, etc. They now wish to make this expertise available to the people involved in the industry, and have embarked on a series of expert “how to” articles and case studies.

The first article in this series entitled "Choosing The Right Destination" is written by Inge Hanser, Co-Chair of INCON. Inge is Managing Director of her company CPO HANSER SERVICE GmbH , the foremost professional conference organiser in Germany. CPO has been handling conferences in Germany and worldwide for twenty five years. Inge is a former President of the International Association of Professional Conference Organisers (IAPCO). This article was released in May 2008 and has already been syndicated by a number of on-line and print media.
To view the article in PDF format, please click here.

The second in the series is entitled "Driving-Up Conference Revenues"and is written by Roslyn McLeod. Roslyn is a member of the INCON Executive Committee and is Managing Director of her company arinex (formerly Tour Hosts Pty Limited) in Sydney. She is a well-known and respected figure in the Australian events industry. Roslyn also plays an active role in IAPCO. This article was released in July 2008.
To view the article in PDF format, please click here.

The third article is "Creating High Quality Social Programmes". Bob Guy is Co-Chair of the INCON Group and is the Regional Managing Director of Pacific World companies in Singapore, Malaysia and Indonesia. His involvement in incentive travel activities began in 1972. Over the years he has served as a director of the Singapore Tourism Board, Sentosa Development Board, INCON, SITE other associations related to the industry.
To view this article in PDF format click here

The fourth in the series is entitled "Delivering Your Bottom Line - Optimising Budget and Expense Control By Partnering with a PCO". This is written by Robin Lokerman who is a member of the INCON Executive Committee and Dean of the INCON University. Robin is CEO of the Institutional Division of MCI and is based in Singapore. He is responsible for the strategic and business development of MCI's services to association and government markets. The Division counts a staff of 180 professionals in offices in Europe, Dubai and Singapore.
To view a PDF of this article click here

The fifth article in the Ask the Experts series is again authored by Roslyn McLeod (see her details above). This is entitled "Creating a High Quality Scientific Programme" and deals with how to attract delegates, the role of the committee and the PCO and technology.
To view a PDF of this article please click here.

The sixth article in the Ask the Experts series: "How to develop successful web marketing campaigns" is from Anastasia Vatsika, Managing Director of AC&C. It brings us some useful advice on the use of web campaigns and social networks as a low-cost, far reaching alternative to the traditional conference marketing campaign.
To view a PDF of this article please click here.